... asking what if.
Scientists for many ages have used thought experiments to prove or disprove a theory. Just the phrase itself requires you to keep an open mind about something until it is debunked or moved forward. Try it in a group. Ask a question with somethin... read more
Posted in brand strategy, Design, Packaging, Retail, Sustainability, Uncategorized
Tagged brand, design, recycle, sustainability, sustainable, up cycle, upcycle
Really, what is sustainable? How long are we talking? Are we talking years, decades or lifetimes? Many lifetimes, I hope.
A couple weeks ago I dinged Cameron Diaz for not being authentic in her sustainable behaviors. Since that time, I've been finalizing a speech for the G... read more