Do two wrongs make a right?
First wrong: As a society we learned many things from the .com bubble burst. In the brand strategy community, many of us saw the downside of using .com in a name. When the bubble bursts, your brand goes further down than the rest. Which is both short-t... read more
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Tagged .com, aaron keller, capsule, capsule design, descriptive names, design, duets blog, how to, legal, marketing, naming, protection, rant, rules, technology, wtf