Interapothek Toothpaste
Designed by Eduardo del Fraile, Spain

Inspired by the silhouette of the toothpaste as it’s squeezed out of the tube, this package makes a mindless, daily task—not to mention a boring trip down the hygiene isle at the pharmacy—a little bit more exciting.

Very Very Bright Light Bulbs
By Julia Kim, School of Visual Arts

I only realize I need to buy light bulbs when I’m sitting in a dark room trying to simultaneously eat a sandwich and browse Netflix. If I saw these cute little guys at the store, I probably wouldn’t end up in as many sad situations (or, in the very least, I’d be able to eat without spilling lettuce on my pants).

Dr. Oetker Flour
Diego Aguilar, Brazil

Flour is the basis for so many delicious things, so why not have it look as pretty as the cookies it produces? This package looks like a baking mess—in a way that makes me want to pick it up, take it home, and whip up some dough.

The Bazingaa Boxer Hand Bombs
God Speed Co. Ltd., Thailand

Why aren’t all underwear packages interactive? Not only is this package condensed, easy to remove from it’s holder and made of recyclable materials, but the idea is unique and innovative. Though I don’t feel the need to buy boxers myself, I can’t imagine it being too enthralling of a purchase—unless, of course, it takes the shape of a grenade.

Smartas Toilet Paper
Anagrama, Mexico

Bright, young, quirky packaging for an everyday product. The lively colors and simple, sleek design matches the playful, punny product name, making it the prettiest toilet paper around.

When was the last time you studied the mini bar in your hotel? I mean, really studied it, as a relevant piece of a customer experience. I discovered something interesting.

Plastic and glass bottles of premium liquors are frequently mixed together. And with brands you really wouldn't expect to be packaged in plastic. Does it really matter? Plastic or glass? Since the two feel entirely different and carry different connotations of quality, I say yes.

The medium is the message, and these two send entirely different messages.

Can you distinguish the plastic from the glass? Can you guess based on the brands? Hint: more than two are plastic.

Let's hope that when Aaron says "studying", he doesn't mean
"consuming". 

From the article –

How it
was created: The idea was create first, calculate later. “Most
clients come to us with a budget,” Adducci said. “They wanted an
iconic design, so we had complete freedom. ‘Don’t even think of the
cost—we’ll reel you back in,’ they said. It was a great way to
create a brand personality.”

Results: The square bottle will roll out nationally. “Look
at the Coke bottle and the Absolut bottle,” Wilson said. “We feel
the pose our bottle strikes on shelf will become iconic over
time.”