In the final part of this blog series we explore how infusing the design and analytics ethos and structure into your brand can establish long-term client growth and generate new business. The Gartner Institute reports that marketing now outspends IT in technology and analytic programs. If you were to track any B2B or B2C marketing news yourself, you’d discover CMO’s, Marketing Directors and their marketing departments actually are increasing their time and resources spent on analytics. So why should your organization care about t...
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Design originates from inspiration, artistic nuance and creative spark, yet the application of data and mathematics to the design process rarely occurs. Even still, art and math are based on the same principles in terms of scale, measurement, perception, etc. So how do you align these differing perceptions of design and analytics in your projects without ending up in a messy divorce? Explore and understand the following key positive and negative perceptions regarding this unique partnership. Doing so is critical to reducing the amount o...
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Capsule is in the market for a creative, passionate and innovative graphic designer to join our fun-loving, hard-working and friendly environment. As a key member of our team, you will work on design and strategy for a variety of projects including corporate and product brand identities, retail communications, advertising, website design and packaging systems. Full description of the position available here. Send your resume to Courtney Johnson at courtneyjohnson@capsule.us.  ...
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Capsule is in the market for a creative, passionate and innovative account manager to join our fun-loving, hard-working and friendly environment. As a key member of our team, you will handle client relationship and project management on a variety of projects including corporate and product brand identities, retail communications, advertising, website design and packaging systems. Full description of the position available here. Send your resume to Courtney Johnson at courtneyjohnson@capsule.us.    ...
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Recognizing the need for measurement in your brand strategy is good, but it is even better to build a DNA of analytics within your group and processes. So, how do you go about constructing a culture that is infused with both creativity and data guidance? The answer is simple in theory but can be difficult in practice. 1. Determine the strength of your foundation. Evaluate your strategic strengths and weaknesses. Understand where and how to fill in the gaps. Start with your key strategy and creative leaders and map out how they cur...
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