Design originates from inspiration, artistic nuance and creative spark, yet the application of data and mathematics to the design process rarely occurs. Even still, art and math are based on the same principles in terms of scale, measurement, perception, etc. So how do you align these differing perceptions of design and analytics in your projects without ending up in a messy divorce? Explore and understand the following key positive and negative perceptions regarding this unique partnership. Doing so is critical to reducing the amount o...
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Capsule is in the market for a creative, passionate and innovative graphic designer to join our fun-loving, hard-working and friendly environment. As a key member of our team, you will work on design and strategy for a variety of projects including corporate and product brand identities, retail communications, advertising, website design and packaging systems. Full description of the position available here. Send your resume to Courtney Johnson at courtneyjohnson@capsule.us.  ...
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Capsule is in the market for a creative, passionate and innovative account manager to join our fun-loving, hard-working and friendly environment. As a key member of our team, you will handle client relationship and project management on a variety of projects including corporate and product brand identities, retail communications, advertising, website design and packaging systems. Full description of the position available here. Send your resume to Courtney Johnson at courtneyjohnson@capsule.us.    ...
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Recognizing the need for measurement in your brand strategy is good, but it is even better to build a DNA of analytics within your group and processes. So, how do you go about constructing a culture that is infused with both creativity and data guidance? The answer is simple in theory but can be difficult in practice. 1. Determine the strength of your foundation. Evaluate your strategic strengths and weaknesses. Understand where and how to fill in the gaps. Start with your key strategy and creative leaders and map out how they cur...
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Capsule is in the market for a graphic design intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Let it be known that this position is not for the faint of heart. Inside the Capsule, you will encounter a strong-willed, strong-humored gang of design enthusiasts, (sometimes) heart-stopping deadlines and (always) sky-high expectations. Be prepared to work hard, learn hard, and maybe even have some (lots of) fun along the way. Full description of the position availa...
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