Milk. One of the essential food items in your fridge. Picture this: you're at the grocery store, grabbing a gallon in a flurry, only to get home and realize you bought skim when your kids only drink tasty two percent. You can't return it, you've already cracked the seal. You're going to have to find creative ways to consume all 128 ounces.
Purchasing the wrong type of milk is a common consumer annoyance discovered in the Capsule research for Schroeder Milk. We played on this nuance and used it as inspiration to build a line of packaging... experience more
We are bike enthusiasts here at Capsule. Actually, that is an understatement. We love anything and everything that surrounds the biker's world. Because of our excitement and enjoyment of this all-American hobby, it goes without saying that we jumped at the opportunity when we were asked to breathe new life into the Schwinn brand in 2009.
Riding a Schwinn bike evokes a feeling of nostalgic childhood memories. This classic American brand is perhaps best known for bikes, but they also sell a variety of parts and accessories. So when Schw... experience more
Naming is one of the most challenging creative tasks, period. It isn't about coming up with lists of potential names. It is often about facing a list of rejected names and being able to start fresh. We have witnessed this rejected look in the faces and have been there to help. Here's a typical set of steps we've heard from people struggling with naming:
1. Realization: We need a name and fast. (panic and excitement, we get to name).
2. Brainstorming: Getting together, lists of possible names. (four hours later, exhaustion).
3. Group... experience more
Red Wing Shoes' identity is a logo heard around the world. The Red Wing Shoes brand tells the story of American heritage, growing from modest means to an international brand of handmade work boots and fashionable footwear.
Red Wing Shoes approached Capsule in 2005 with the charge of redesigning its iconic logo to better position it for the modern marketplace. Capsule worked with the brand's rich history, dating back to 1905, recognizing the importance of tying Red Wing Shoes' legacy into their larger brand evolution. Looking at the lon... experience more
The 4th of July may be behind us now, but summer is still in full force for Think & Link. We are pleased to bring to you the Morning Mingle Edition of our Think & Link for a Living series.
Bring a friend and join us on Thursday, July 18 at 7:30 AM to network and enjoy a continental breakfast among connections new and old at Capsule Café.
We take this brief hiatus from guest speakers to open up the floor to our friends. We invite you to bring a friend or colleague of your own who is an active networker and has an interes... experience more