Leading a category requires a revolutionary attitude, the courage to explore the unknown and commitment to advancement.
Edens is one of the nation's leaders in retail real estate. They had steadily been building up their brand for nearly four decades when they approached Capsule in 2006. Faced with a proliferation of competition and inefficient marketing resources, they realized they needed to evolve with the category and infuse design thinking into their many touch points.
Capsule spearheaded a brand renovation that would ultimately... experience more
Innovative, fresh and timeless. Iconic furniture company Herman Miller knew the world was waiting with bated breath for the release of its next chair that would, in a nutshell, encompass these three words. Past designs like the Aeron, the Embody and the Eames Lounge Chair have become classic design statements, and the hype had been building in anticipation of the newest addition to their collection.
Capsule partnered with Herman Miller in 2009 to ensure that the right name was found for the chair. The average consumer may not spend ... experience more
Ever fancied a trip to Crete? The Maldives? How about Rio de Janeiro? Pack your bags, hop on a plane and say “adios” to reality as you greet an exotic vacation with a smile and an even more exotic drink of your choice (don’t forget the tiny umbrellas). Travelers wanted to explore the world, even though the travel industry was challenged by disintermediation. That’s why Travel Leaders, once part of the renowned Carlson Wagonlit Travel and larger partner, Carlson, turned to Capsule to create a corporate identity to set them apart fro... experience more
He came by to visit with our group and rode the first day of our SmartWool trek to the Outdoor Retailer Show.
He was quiet. Seemed like a nice guy. There was something funny about him, though. He was human.
He wasn't evil. He also wasn't a superhero. He was just a guy talking with some passionate riders about bike technology, the outdoors and a recent ride across Iowa (RAGBRAI). It all seemed rather ordinary to me.
How does this matter to the world of design and brands? Well, that is a curious and compelling question.
We all kn... experience more
Think & Link for a Living is pleased to present Nate Garvis, Founder and President of Naked Civics LLC, an innovative public affairs consultancy focusing on Social Innovation Design and Counsel.
Join us on Thursday, August 22 at 7:30 am at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a discussion with Nate about a world shaped by civic outcomes that are a matter of design, whether in how we gather, think or build.
About Nate Garvis
Naked Civics produces value for c...