Members of the Capsule team are attending The Running Event this week.
This is our first time here so we are the dictionary definition of curious. We expect to find running gear from quirky and vibrantly colored trail shoes to GPS watches to an assortment of protective eyewear and smart activewear.
Unique, innovative and smart is what we're seeking.
You'll find a series of posts from us throughout the show, each serving as a quick "head-to-toe" guide to TRE 2013 brands doing interesting things in the area of design and innovation.... experience more
Ever wonder what Snowden shows emotionally? The Iranian president at the UN? An actor in a TV spot? Does what they say and how they feel about what they're saying match up? Or is it a case of the say and feel gap? Is the acting on-emotion or off-emotion? (Being merely on-message is so 20th century.)
Join us on Thursday, November 21 at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and listen to these questions get addressed by the business world's foremost expert on the role of emotions.
About D... experience more
Capsule is interviewing for the addition of new team members to add to our "thinking and doing" capacity. It has always perplexed me, how we can conduct two or three interviews with an individual and know they will be the right person for Capsule. This has led us to explore personality tests and other related quantifiable options, but those seem to only add small percentages to our confidence. Our greatest success stories are people who we had a chance to know for a three month internship or other related time periods of getting to know ... experience more
It’s easy to find articles written about a VP of Design or Chief of Creative, yet these roles don't exist at many companies. For a passionate designer, working in a company without this level is often a challenge. As a designer, you inherently know the value and power of design through your education and process, and you don't have to talk yourself into the value it brings. Yet, sometimes the people and executives who surround you lack similar design backgrounds and may not work through similar processes.
Explaining the benefit in the... experience more
As a consumer of design services – having worked in corporate communications and as a consultant to corporate clients – I have often needed to sell good design to executives. I have known managers who gave short shrift to design, equating it to decorative “frills,” something “nice, but not necessary.”
My task was to convince them that good design could reflect their company’s attributes and aspirations, or entice customers, to help set their company apart from competitors.
But what if good design were even more powerful... experience more