Well, if you haven't heard, the BMA has asked me to discuss the subject of Brandless to Badass. The Business Marketing Association has been a credible, professional and impressive organization for a number of years. This should be interesting. The discussion will start with why brand is important in business and industrial marketing – one of the fundamental questions it would appear few have answered to date. If you've equated "brand" to something you take off a shelf and put in your cart at a local retailer, this should toss that bel...
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Give & Take Won't  you join us? We're heading to the Creative Enterprise Zone in St. Paul on Thursday, February 21 and everyone in our network should considering coming along. The event capitalizes on two simple questions to launch into an interactive evening of presentations, performances and social games. We hope to see you there. The Creative Enterprise Zone Located mid-city between St. Paul and Minneapolis, the Creative Enterprise Zone is a recognized center of creativity & enterprise; a place where more & more people...
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Capsule is excited to announce February's Think + Link for a living session with Paul Mooty, president of Faribault Woolen Mill Co. Join us on Thursday, February 28th at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to hear Paul discuss "The Revival of Faribault Woolen Mill Company" with our Think + Link crowd. About Paul Mooty Paul Mooty is president and chief financial officer of Faribault Woolen Mill Co. He served as the president of Custom Rock for 11 years, which manufa...
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Call me crazy, but there seems to be a trend happening here. Did anyone else notice the Super Bowl games of the last two years have actually been competitive? And have you noticed the other trend, the commercials are less than impressive in comparison to years past? Maybe my age is showing, but the cliches are getting old and the "big ideas" are getting smaller and smaller. Waking up on Sunday, my expectations included San Francisco running away with a win and the commercials offering us some interesting creative work. This has been ...
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Exciting news! Capsule is seeking a copywriting intern and a marketing intern to work four days a week at our Minneapolis office. We’re a fun, vibrant and hardworking bunch—and we expect the same of our interns. Apply today to gain invaluable experience and access to Capsule’s huge network of connections, plus a monthly stipend. Email Meryl Houser Burman with your resume and portfolio (preferably a PDF with work samples). + Copywriting Internship Job Description + Marketing Internship Job Description Photo source &nb...
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