We are excited to announce our March Think + Link for a Living session with Steve Vuolo, clinical instructor of Marketing at the University of St. Thomas. Join us at Capsule Café on Thursday March 21st at 7:30 a.m. for a continental breakfast among connections new and old, and the opportunity to hear Steve address the Think + Link crowd. About Steve Vuolo  Steve Vuolo is a clinical professor at the University of St. Thomas and consults (Voilà Consulting) with Schuler Shoes, Angies Kettle Corn and other small consumer product com...
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Spring: it’s so close you can almost taste it. Oh, those are just the Easter themed Oreos I’ve been snacking on all morning? My bad. But seriously, though. The sun is staying up longer and the ice banks are turning to slush, which means soon they’ll be gone forever. Or at least until December (and yes, I do realize this is wishful thinking.) What better way to celebrate this joyous climate change than by challenging yourself to bike a little bit more? Trust me, I know it’s easy to come up with every excuse in the book to driv...
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The Capsule crew expanded last week with the addition of two new interns--Courtney Johnson (right) in Marketing and Business Development, and Rebecca Schultz (left) in Copywriting. We took five minutes to learn more about each other and our first few days in the office. Rebecca Interviews Courtney Q: How do you take your coffee? A: How don’t I take my coffee should be the question! I switch my drink up all the time—it drives the baristas at my neighborhood coffee shop crazy when I order something different. I ordered one of my ...
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Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never really the case as one company always comes out on top. In other words, most mergers are actually acquisitions, and there are plenty of reasons for this – perception, resources, assets and organizational culture. It’s just the way it goes. Until now, that is. Ear...
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Watching this Cisco video on the Internet of Everything sparked a flurry of ideas and a bit of daydreaming. Take a moment to watch it yourself. Intriguing, yes? The waking up of everything. An interesting debate could take place around the idea that the Internet will wake things up and enable them to communicate with us. The Internet has been around long enough now that this is easy to imagine, but let your mind wander a bit. What would it be like if all our cars could communicate with each other on the freeway? Would we be able to t...
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