"Hug Machine", via urbanvinyldaily.com
Before interning at Capsule, “Experience Design” was only an abstract term of which I had a vague understanding. Since I’ve been here, it’s something I realize is inescapable, and it’s something that delves much deeper than a comm... read more
Posted in Design, experience design, Featured, From The Interns, Health and Wellness, Innovation, Pop Culture, Something Cool, Technology, Trends, Uncategorized
Tagged branding, design, design thinking, experience design, from the interns, identity, jank, swank
How do bikes and design intersect? This is the question that Greg Brose and Natalie Wynings—two Capsule designers that were chosen to be part of the upcoming ARTCRANK MSP show—constantly considered in their poster-designing process.
What is ARTCRANK, exactly? This video do... read more
Posted in Brose's Bike Bit, Design, Event, experience design, Featured, From The Interns, Lifestyle, Marketing, Pop Culture, Shameless Promotion, Trends, Uncategorized
Some families of products are more prone to thoughtful package design than others. Food, alcohol, coffee, electronics and cosmetic products dominate Pinterest boards and blogs. I'm not embarrassed to say that often, I’ll buy one tube of lipstick or one bottle of whiskey or one ... read more
Posted in Branding, Design, Featured, Food and Drink, From The Interns, Innovation, Packaging, Something Cool, Trends
Tagged alcohol, coffee, commodities, cosmetics, design, electronics, engaging, food, packaging, thoughtful, toothpaste, trend
Watching this Cisco video on the Internet of Everything sparked a flurry of ideas and a bit of daydreaming. Take a moment to watch it yourself.
Intriguing, yes? The waking up of everything. An interesting debate could take place around the idea that the Internet will wake thin... read more
How do you measure a successful packaging design effort?
Or asked another way, when do you know you have elevated the purpose of a package design? How do you know when you have made something matter more than it had previously? Is it revenue, margin obtained, cost savings, or ... read more