Watching this Cisco video on the Internet of Everything sparked a flurry of ideas and a bit of daydreaming. Take a moment to watch it yourself.
Intriguing, yes? The waking up of everything. An interesting debate could take place around the idea that the Internet will wake thin... read more
How do you measure a successful packaging design effort?
Or asked another way, when do you know you have elevated the purpose of a package design? How do you know when you have made something matter more than it had previously? Is it revenue, margin obtained, cost savings, or ... read more
There are hundreds of licorice varieties, and while I am no connoisseur, I do feel as though I've enjoyed my share. There are the chewy and sweet Licorice Scottie Dogs I pick up at Trader Joe's and the Salty Licorice Fish from Ikea ... odd, really, that I enjoy them.
Then ther... read more
Posted in Branding, Design, Food and Drink, identity, Lifestyle, Naming, Packaging, Sustainability
Tagged brand, brand design, branding, buy local, live international, packaging
Last week we tried something new in the Capsule office—an experiment—in the form of a Lunch + Learn session for all our in-house designers, interns, production gurus, account managers and principals. The topic? Green packaging. We live-Tweeted our thoughts during the disc... read more
WARNING. If you're not into radical ideas, don't read this.
It may make you angry and if you start to agree with it you may be labeled a radical thinker. You've been warned.
A fair time back we started to notice traditionally corporate ideology applied to government entitie... read more
Posted in Branding, Contest, experience design, Innovation, Naming, Research, Sustainability, Things to know
Tagged brand strategy, city, economics, government, ideas, identity, radical, strategy