Category Archives: Sports
Spring: it’s so close you can almost taste it. Oh, those are just the Easter themed Oreos I’ve been snacking on all morning? My bad.
But seriously, though. The sun is staying up longer and the ice banks are turning to slush, which means soon they’ll be gone forever. Or a... read more
Call me crazy, but there seems to be a trend happening here. Did anyone else notice the Super Bowl games of the last two years have actually been competitive? And have you noticed the other trend, the commercials are less than impressive in comparison to years past?
Maybe my a... read more
Posted in Celebrity Brands, Current Affairs, Featured, Marketing, Pop Culture, Sports, Television
Tagged Audi, Budweiser, Chysler, Clydesdales, Coca-Cola, Dodge Ram, GoDaddy, Sketchers
1 Comment
"Massholes."
The term was shared with us when we started working with Schwinn many years back. It's used to describe a brand when they move into mass retailers and, while we were amused by it at first, we ultimately found the message it sends a bit sad. Upon further thought, w... read more
Posted in Conferences, Current Affairs, Design, experience design, Health and Wellness, Lifestyle, Pop Culture, Retail, Sports
Tagged Bike friendly, Grand Performance, Interbike, John Burke, Trek, Varsity Bike
2 Comments
On my first day working at New Era, I turned my employee badge over and saw our company’s brand values listed on the back: Authenticity, Creativity, Individuality and Pride. I knew what they all meant, but realized Authenticity is the one that most intrigued me, and probably... read more
Posted in Design, Guest Blogger, identity, Intellectual Property, Marketing, Sports
Tagged authentic by design, authenticity, baseball, heritage, New Era, spike lee, sports
2 Comments
Fast Company has a beautiful slideshow of various design elements used by the Winter Olympics, which begin tonight.Highly recommend checking it out.
... read more
