Category Archives: Sports



Members of the Capsule team are attending The Running Event this week. This is our first time here so we are the dictionary definition of curious. We expect to find running gear from quirky and vibrantly colored trail shoes to GPS watches to an assortment of protective eyewear... read more  

Posted in Conferences, Health and Wellness, Innovation, Lifestyle, Retail, Sports, Travel, Trends, Uncategorized | Comments Off



He came by to visit with our group and rode the first day of our SmartWool trek to the Outdoor Retailer Show. He was quiet. Seemed like a nice guy. There was something funny about him, though. He was human. He wasn't evil. He also wasn't a superhero. He was just a guy talki... read more  

Posted in Authenticity, Branding, Celebrity Brands, Design, Health and Wellness, Lifestyle, Sports, Uncategorized | Comments Off



Spring: it’s so close you can almost taste it. Oh, those are just the Easter themed Oreos I’ve been snacking on all morning? My bad. But seriously, though. The sun is staying up longer and the ice banks are turning to slush, which means soon they’ll be gone forever. Or a... read more  

Posted in Design, From The Interns, Lifestyle, Sports, Uncategorized | Tagged | 1 Comment



Call me crazy, but there seems to be a trend happening here. Did anyone else notice the Super Bowl games of the last two years have actually been competitive? And have you noticed the other trend, the commercials are less than impressive in comparison to years past? Maybe my a... read more  

Posted in Celebrity Brands, Current Affairs, Marketing, Pop Culture, Sports, Television | Tagged , , , , , , , | 1 Comment



"Massholes." The term was shared with us when we started working with Schwinn many years back. It's used to describe a brand when they move into mass retailers and, while we were amused by it at first, we ultimately found the message it sends a bit sad. Upon further thought, w... read more  

Posted in Conferences, Current Affairs, Design, experience design, Health and Wellness, Lifestyle, Pop Culture, Retail, Sports | Tagged , , , , , | 2 Comments