Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more
The term was shared with us when we started working with Schwinn many years back. It's used to describe a brand when they move into mass retailers and, while we were amused by it at first, we ultimately found the message it sends a bit sad. Upon further thought, w... read more
Posted in Conferences, Current Affairs, Design, experience design, Health and Wellness, Lifestyle, Pop Culture, Retail, Sports
Tagged Bike friendly, Grand Performance, Interbike, John Burke, Trek, Varsity Bike
The Food Marketing Institute is a show blending food packaging equipment, food innovations, ingredients and plenty of people who are interested in a conversation with Capsule. We discovered a number of interesting innovations and other amusements in our wanderings. The following ... read more
Posted in Alcohol, brand strategy, Branding, Design, Food and Drink, Health and Wellness, Innovation, Lifestyle, Packaging, Research, Retail, Technology
Read a headline recently by the American Marketing Association (AMA) asking the question above,
"Are the Kardashians a brand?" The article was from the LA Times, contending, from one source the Kardashians do not have a brand. The reason given seems to be a combination of, one: ... read more
Posted in brand strategy, Branding, Celebrity Brands, Current Affairs, Intellectual Property, Retail, Something Cool, Television
Tagged brand, celebrity, fans, hollywood, kardashian, net worth, sears, twitter
Many years back we became friends with an influential fellow by the name of Joe Pine. He had written a book on the customer experience, The Experience Economy (April, 1999).
His work had a profound influence on our design business.
We found something profound in the idea th... read more