The Food Marketing Institute is a show blending food packaging equipment, food innovations, ingredients and plenty of people who are interested in a conversation with Capsule. We discovered a number of interesting innovations and other amusements in our wanderings. The following ... read more
Posted in Alcohol, brand strategy, Branding, Design, Food and Drink, Health and Wellness, Innovation, Lifestyle, Packaging, Research, Retail, Technology
WARNING. If you're not into radical ideas, don't read this.
It may make you angry and if you start to agree with it you may be labeled a radical thinker. You've been warned.
A fair time back we started to notice traditionally corporate ideology applied to government entitie... read more
Posted in Branding, Contest, experience design, Innovation, Naming, Research, Sustainability, Things to know
Tagged brand strategy, city, economics, government, ideas, identity, radical, strategy
Many years back we became friends with an influential fellow by the name of Joe Pine. He had written a book on the customer experience, The Experience Economy (April, 1999).
His work had a profound influence on our design business.
We found something profound in the idea th... read more
Josh Rubin, we've been hunting your cool for awhile now.
We've enjoyed following what you do and tweeting, blogging, talking and bragging about what you identify in our global culture. We enjoy the view through "cool" shaded glasses.
Some of the items Josh shared ... read more
Posted in b2b, brand strategy, Brand yourself, Crisis, Current Affairs, experience design, Packaging, Research
Tagged cool hunting, future, innovation, loyalty, speaker, trends