Some families of products are more prone to thoughtful package design than others. Food, alcohol, coffee, electronics and cosmetic products dominate Pinterest boards and blogs. I'm not embarrassed to say that often, I’ll buy one tube of lipstick or one bottle of whiskey or one ... read more
Posted in Branding, Design, Featured, Food and Drink, From The Interns, Innovation, Packaging, Something Cool, Trends
Tagged alcohol, coffee, commodities, cosmetics, design, electronics, engaging, food, packaging, thoughtful, toothpaste, trend
Luke Williams gets us started with idea sex. Yeah, you read it right. And, I wish we could have seen the faces of everyone here when they tried to understand the subtle british accent and that phrase. That would be an interesting photo.
Idea sex: having your ideas mingle with ... read more
What gets you up in the morning? For me, it's two things. Coffee in all lovely forms. The waft when opening a new bag hitting my snout. The spinning crackle of beans inside a grinder. The first taste after the French pressed it perfectly. Anticipating all things coffee get me up ... read more
How do you measure a successful packaging design effort?
Or asked another way, when do you know you have elevated the purpose of a package design? How do you know when you have made something matter more than it had previously? Is it revenue, margin obtained, cost savings, or ... read more