Category Archives: Packaging



Imagine walking down the holiday decorations aisle in search of a new string of lights. Searching high and low for the right set, you spot this package.  Thank you Barry Rubin for sharing with us a fine example of the importance of choosing the right typeface.  Cast your vote, ... read more  

Posted in Design, Jank or Swank, Packaging, Uncategorized | Comments Off



If you've never been to Austin, it is worth the trip. If you run and you’ve never been to The Running Event, it is double worth the trip. If you're athletic, enjoy being around people and enjoy really good food, it is triple worth the trip to Austin and The Running Event. He... read more  

Posted in Authenticity, Branding, Lifestyle, Packaging, Social media, Something Cool, Sustainability, Uncategorized | Comments Off



Rice: filling, satisfying, a staple food. Simple Seed: organic, interesting, delicious. Gulf Pacific Rice was already committed to sustainable practices in product production for two decades when they added to their melody of milled, imported and flavored rice. Treading l... read more  

Posted in Authenticity, brand strategy, Branding, Client, Design, Food and Drink, Health and Wellness, Naming, Packaging, Shameless Promotion, Sustainability, Uncategorized | Comments Off



Milk. One of the essential food items in your fridge. Picture this: you're at the grocery store, grabbing a gallon in a flurry, only to get home and realize you bought skim when your kids only drink tasty two percent. You can't return it, you've already cracked the seal. You're g... read more  

Posted in brand strategy, Case study, Client, Design, Packaging | Comments Off



Some families of products are more prone to thoughtful package design than others. Food, alcohol, coffee, electronics and cosmetic products dominate Pinterest boards and blogs. I'm not embarrassed to say that often, I’ll buy one tube of lipstick or one bottle of whiskey or one ... read more  

Posted in Branding, Design, Featured, Food and Drink, From The Interns, Innovation, Packaging, Something Cool, Trends | Tagged , , , , , , , , , , , | Comments Off