Category Archives: Naming
This week Managing Principal Aaron Keller is over at DuetsBlog, synthesizing this oft-quoted Shakespearean line with a modern day healthcare anecdote that suggests the answer to this age-old question actually rests on a sliding scale. Head on over to check it out.
Photo source... read more
We study brands all day everyday with our rational and emotional minds. It is a part of our cultural ecology at Capsule. Part of this process of study is sharing stories about our interactions with brands, whether they reflect good or bad on ourselves.
Here's one of mine.
P... read more
Posted in Branding, Conferences, Featured, identity, Naming
Tagged BRANDPACKAGING, Manchester, Mitchells & Butlers, Packaging That Sells
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There are hundreds of licorice varieties, and while I am no connoisseur, I do feel as though I've enjoyed my share. There are the chewy and sweet Licorice Scottie Dogs I pick up at Trader Joe's and the Salty Licorice Fish from Ikea ... odd, really, that I enjoy them.
Then ther... read more
Posted in Branding, Design, Food and Drink, identity, Lifestyle, Naming, Packaging, Sustainability
Tagged brand, brand design, branding, buy local, live international, packaging
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WARNING. If you're not into radical ideas, don't read this.
It may make you angry and if you start to agree with it you may be labeled a radical thinker. You've been warned.
A fair time back we started to notice traditionally corporate ideology applied to government entitie... read more
Posted in Branding, Contest, experience design, Innovation, Naming, Research, Sustainability, Things to know
Tagged brand strategy, city, economics, government, ideas, identity, radical, strategy
1 Comment
Aaron is absolutely right; a gifted trademark lawyer uniformly prefers for a client to adopt and use suggestive over descriptive names and marks. As I have discussed before in “A Legal Perspective on the Pros and Cons of Name Styles,” this graphic illustrates the all-importan... read more
Posted in Guest Blogger, Naming, Things to know
Tagged baird, descriptive names, duets blog, Intellectual Property, legal, naming
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