Category Archives: Marketing
We romanticize certain cities because of the size, history and the "new to us" feeling we get when we visit them. New York is one of these cities and is a destination where my travels are required for clients and prospects. It is also a city I find more interesting in my mind's... read more
Posted in Authenticity, Branding, Current Affairs, Featured, Lifestyle, Marketing, Travel
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Can it be? I don’t want to jinx it. The forecast says 70 degrees and sunny on Friday. But we just had a snow storm (thanks, Minnesota) a couple nights ago. Aw shucks. I’m going to take a stand and declare that spring has arrived. As such, I present to you a reflection on flow... read more
Posted in Branding, Design, Marketing, Something Cool, Things to know
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How do bikes and design intersect? This is the question that Greg Brose and Natalie Wynings—two Capsule designers that were chosen to be part of the upcoming ARTCRANK MSP show—constantly considered in their poster-designing process.
What is ARTCRANK, exactly? This video do... read more
Posted in Brose's Bike Bit, Design, Event, experience design, Featured, From The Interns, Lifestyle, Marketing, Pop Culture, Shameless Promotion, Trends, Uncategorized
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Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more
Posted in brand strategy, Case study, Current Affairs, identity, Marketing, Retail, Uncategorized
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Watching this Cisco video on the Internet of Everything sparked a flurry of ideas and a bit of daydreaming. Take a moment to watch it yourself.
Intriguing, yes? The waking up of everything. An interesting debate could take place around the idea that the Internet will wake thin... read more
Posted in Current Affairs, experience design, Featured, Innovation, Marketing, Pop Culture, Something Cool, Sustainability, Technology, Trends
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