Category Archives: Logos
We were reminded of a historical and slightly hysterical construct recently—the windshield perspective on brand identity design. You've seen it but may not have noticed, it's when a logo is designed in an arch much like an automobile windshield. Kellogg's does this with most of... read more
Posted in brand strategy, Brand yourself, Branding, Conferences, Design, Featured, Food and Drink, Lifestyle, Logos, Packaging, Pop Culture, Uncategorized
Tagged Brand Packaging, Kellogg's, Packaging That Sells
Comments Off
From Co.Design:
"We went back to the essence of NASA, which is not about technology or politics but a dream,” Base designer Thierry Brunfaut tells Co.Design. “So we went with a fairly neutral typeface that won’t look immediately dated. But we also wanted to de-emphasize ... read more
Posted in Branding, Design, identity, Jank or Swank, Logos, Something Cool
Tagged Base, Co.Design, NASA
Comments Off
Celebrities are not traditionally the type of people who know when to leave well-enough alone, which is fine, because they're celebrities, and for the most part it's interesting to see them take on new endeavors and succeed (Newman's Own) or more often than not, fail (Dogstar). S... read more
Posted in Art, Design, Logos, Packaging, Shameless Promotion
Tagged Beck's, Brooklyn Nets, Celebrities, Dogstar, Drew Barrymore, Jay-Z, M.I.A., Newman's Own, Pitchfork, Shepard Fairey, Spin, the dieline
Comments Off
The marching orders for any journalist, from Dan Rather to the local yokel covering an upcoming home & garden show, are to keep everything fair and balanced. Fair and balanced. If one viewpoint is offered up, another equally well-researched counterpoint should follow, giving ... read more
Posted in Branding, Design, From The Interns, Logos, Marketing, Process, Public relations
3 Comments
How many meetings do you need to decide on an apostrophe?
Capsule is proud to have worked with Byerly’s gourmet grocery stores to redesign their brand identity. The work took place over a period of sixteen months, not because anyone on the team didn’t move fast enough. But... read more
Posted in brand strategy, Design, experience design, Lifestyle, Logos, Retail
Comments Off
