Category Archives: Lifestyle
How do bikes and design intersect? This is the question that Greg Brose and Natalie Wynings—two Capsule designers that were chosen to be part of the upcoming ARTCRANK MSP show—constantly considered in their poster-designing process.
What is ARTCRANK, exactly? This video do... read more
Posted in Brose's Bike Bit, Design, Event, experience design, Featured, From The Interns, Lifestyle, Marketing, Pop Culture, Shameless Promotion, Trends, Uncategorized
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Spring: it’s so close you can almost taste it. Oh, those are just the Easter themed Oreos I’ve been snacking on all morning? My bad.
But seriously, though. The sun is staying up longer and the ice banks are turning to slush, which means soon they’ll be gone forever. Or a... read more
On Thanksgiving we celebrate thanks. On Christmas we celebrate joy. On New Year's Day we celebrate a fresh start. On Independence Day we celebrate pride. Today, we celebrate love. But even on this day devoted to love, many conversations take place suggesting the need for celebrat... read more
Posted in Brand yourself, Branding, Design, Lifestyle, Marketing, Pop Culture
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"Massholes."
The term was shared with us when we started working with Schwinn many years back. It's used to describe a brand when they move into mass retailers and, while we were amused by it at first, we ultimately found the message it sends a bit sad. Upon further thought, w... read more
Posted in Conferences, Current Affairs, Design, experience design, Health and Wellness, Lifestyle, Pop Culture, Retail, Sports
Tagged Bike friendly, Grand Performance, Interbike, John Burke, Trek, Varsity Bike
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We were reminded of a historical and slightly hysterical construct recently—the windshield perspective on brand identity design. You've seen it but may not have noticed, it's when a logo is designed in an arch much like an automobile windshield. Kellogg's does this with most of... read more
Posted in brand strategy, Brand yourself, Branding, Conferences, Design, Featured, Food and Drink, Lifestyle, Logos, Packaging, Pop Culture, Uncategorized
Tagged Brand Packaging, Kellogg's, Packaging That Sells
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