Category Archives: Lifestyle



We’re an outdoor crew, even when the weather dips far below zero. And, we like to spend time with outgoing, fun and adventurous people. So, starting in 2014, we’ve formed a partnership with the Monopoint Media and Gear Junkie team to fuse our collective capabilities in... read more  

Posted in Current Affairs, Featured, Innovation, Lifestyle, Process, Public relations, Shameless Promotion, Things to know | Comments Off






If you've never been to Austin, it is worth the trip. If you run and you’ve never been to The Running Event, it is double worth the trip. If you're athletic, enjoy being around people and enjoy really good food, it is triple worth the trip to Austin and The Running Event. He... read more  

Posted in Authenticity, Branding, Lifestyle, Packaging, Social media, Something Cool, Sustainability, Uncategorized | Comments Off



Members of the Capsule team are attending The Running Event this week. This is our first time here so we are the dictionary definition of curious. We expect to find running gear from quirky and vibrantly colored trail shoes to GPS watches to an assortment of protective eyewear... read more  

Posted in Conferences, Health and Wellness, Innovation, Lifestyle, Retail, Sports, Travel, Trends, Uncategorized | Comments Off



He came by to visit with our group and rode the first day of our SmartWool trek to the Outdoor Retailer Show. He was quiet. Seemed like a nice guy. There was something funny about him, though. He was human. He wasn't evil. He also wasn't a superhero. He was just a guy talki... read more  

Posted in Authenticity, Branding, Celebrity Brands, Design, Health and Wellness, Lifestyle, Sports, Uncategorized | Comments Off