Category Archives: Intellectual Property



Are you wearing an old icon? Are you redefining the category but using old visual language? Icons are sometimes precise reductions of logos, used to identify a brand in a complex and condensed environment. In other cases, icons are replacements for words. These situations are... read more  

Posted in Branding, Design, Featured, identity, Innovation, Intellectual Property, Trends, Uncategorized, Web/Tech | Leave a comment



Mark Bergen from the University of Minnesota Carlson School put it this way, “marketing is applied economics and applied social sciences.” We know economics has a spectacular amount more mathematics involved, but it still comes down to Harry Truman's quote "give me a one... read more  

Posted in Case study, Client, Design, Featured, identity, Innovation, Intellectual Property, Marketing, Social media | Comments Off



Naming is one of the most challenging creative tasks, period. It isn't about coming up with lists of potential names. It is often about facing a list of rejected names and being able to start fresh. We have witnessed this rejected look in the faces and have been there to help. He... read more  

Posted in Intellectual Property, Naming, Process, Things to know | Tagged , , , , , | Comments Off



On my first day working at New Era, I turned my employee badge over and saw our company’s brand values listed on the back: Authenticity, Creativity, Individuality and Pride. I knew what they all meant, but realized Authenticity is the one that most intrigued me, and probably... read more  

Posted in Design, Guest Blogger, identity, Intellectual Property, Marketing, Sports | Tagged , , , , , , | 2 Comments



Bridges are objects of beauty. They bring things together using diverse disciplines and eventually connect diverse regions of our planet. Packaging has fully established itself in a new role. The bridge. Here is what we mean by this simple metaphor. The traditional marke... read more  

Posted in Innovation, Intellectual Property, Packaging, Process, Something Cool | Tagged , , , , , , , , , | 1 Comment