On my first day working at New Era, I turned my employee badge over and saw our company’s brand values listed on the back: Authenticity, Creativity, Individuality and Pride. I knew what they all meant, but realized Authenticity is the one that most intrigued me, and probably... read more
Posted in Design, Guest Blogger, identity, Intellectual Property, Marketing, Sports
Tagged authentic by design, authenticity, baseball, heritage, New Era, spike lee, sports
Bridges are objects of beauty. They bring things together using diverse disciplines and eventually connect diverse regions of our planet.
Packaging has fully established itself in a new role.
Here is what we mean by this simple metaphor. The traditional marke... read more
Posted in Innovation, Intellectual Property, Packaging, Process, Something Cool
Tagged bridge, design, four p, innovation, marketing, packaging, place, price, product, promotion
Be sure to read this one, because you have to know what we mean by this statement.
Some complain and harp on the world for not innovating fast enough, for not putting out enough creative content or for just being mediocre in general.
We agree. Mediocrity is a disease.
W... read more
Posted in Design, Innovation, Intellectual Property, Marketing, Things to know, Uncategorized
Tagged brand, design, excellence, mediocre, smart, thoughtful
Read a headline recently by the American Marketing Association (AMA) asking the question above,
"Are the Kardashians a brand?" The article was from the LA Times, contending, from one source the Kardashians do not have a brand. The reason given seems to be a combination of, one: ... read more
Posted in brand strategy, Branding, Celebrity Brands, Current Affairs, Intellectual Property, Retail, Something Cool, Television
Tagged brand, celebrity, fans, hollywood, kardashian, net worth, sears, twitter
In case you missed it, Capsule was asked to blog a conference called: Future Trends last week. We have four posts summarizing some of what we during the three days of high carb content. This is is one of those posts.
Scott Trowbridge was the only speaker to swear on the stage.... read more