Category Archives: identity



Are you wearing an old icon? Are you redefining the category but using old visual language? Icons are sometimes precise reductions of logos, used to identify a brand in a complex and condensed environment. In other cases, icons are replacements for words. These situations are... read more  

Posted in Branding, Design, Featured, identity, Innovation, Intellectual Property, Trends, Uncategorized, Web/Tech | Leave a comment



Mark Bergen from the University of Minnesota Carlson School put it this way, “marketing is applied economics and applied social sciences.” We know economics has a spectacular amount more mathematics involved, but it still comes down to Harry Truman's quote "give me a one... read more  

Posted in Case study, Client, Design, Featured, identity, Innovation, Intellectual Property, Marketing, Social media | Comments Off



Spring is just around the corner and with it brings fresh beginnings and rebrands of all shapes and sizes. Join us next Thursday, March 13 at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a discussion wit... read more  

Posted in Branding, Client, Featured, identity, Think + Link, Uncategorized | Comments Off



Capsule is proud to announce our contribution to the new brand strategy and identity for Thrivent's national community. Thrivent Financial just unveiled the new look of their organization. This rebrand serves as a way to express their growth and the recent shift and changes ma... read more  

Posted in brand strategy, Branding, Client, Design, identity, Logos, Uncategorized | Comments Off



Orchestra Hall will be alive and bountiful with beautiful music once again. Capsule is proud to announce our involvement in the new brand strategy and identity. Patrons will soon enter the renovated hall. New balconies, fresh carpet and certainly a fresh and energetic orche... read more  

Posted in Art, brand strategy, Case study, Client, Design, experience design, identity, Logos, Music, Uncategorized | Comments Off