Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more
We study brands all day everyday with our rational and emotional minds. It is a part of our cultural ecology at Capsule. Part of this process of study is sharing stories about our interactions with brands, whether they reflect good or bad on ourselves.
Here's one of mine.
P... read more
"We went back to the essence of NASA, which is not about technology or politics but a dream,” Base designer Thierry Brunfaut tells Co.Design. “So we went with a fairly neutral typeface that won’t look immediately dated. But we also wanted to de-emphasize ... read more
On my first day working at New Era, I turned my employee badge over and saw our company’s brand values listed on the back: Authenticity, Creativity, Individuality and Pride. I knew what they all meant, but realized Authenticity is the one that most intrigued me, and probably... read more
Posted in Design, Guest Blogger, identity, Intellectual Property, Marketing, Sports
Tagged authentic by design, authenticity, baseball, heritage, New Era, spike lee, sports
There are hundreds of licorice varieties, and while I am no connoisseur, I do feel as though I've enjoyed my share. There are the chewy and sweet Licorice Scottie Dogs I pick up at Trader Joe's and the Salty Licorice Fish from Ikea ... odd, really, that I enjoy them.
Then ther... read more
Posted in Branding, Design, Food and Drink, identity, Lifestyle, Naming, Packaging, Sustainability
Tagged brand, brand design, branding, buy local, live international, packaging