I went for a run around Lake Harriet yesterday, and the trails were full of people sporting shirts, jackets and hats with a familiar bright orange, butterfly-shaped icon. Most of these people were on a leisurely walk, likely because they were nursing sore legs—a product of rece... read more
Innovative, fresh and timeless. Iconic furniture company Herman Miller knew the world was waiting with bated breath for the release of its next chair that would, in a nutshell, encompass these three words. Past designs like the Aeron, the Embody and the Eames Lounge Chair hav... read more
Ever fancied a trip to Crete? The Maldives? How about Rio de Janeiro? Pack your bags, hop on a plane and say “adios” to reality as you greet an exotic vacation with a smile and an even more exotic drink of your choice (don’t forget the tiny umbrellas). Travelers wanted to e... read more
Red Wing Shoes' identity is a logo heard around the world. The Red Wing Shoes brand tells the story of American heritage, growing from modest means to an international brand of handmade work boots and fashionable footwear.
Red Wing Shoes approached Capsule in 2005 with the cha... read more
Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more