Category Archives: Current Affairs
We romanticize certain cities because of the size, history and the "new to us" feeling we get when we visit them. New York is one of these cities and is a destination where my travels are required for clients and prospects. It is also a city I find more interesting in my mind's... read more
Posted in Authenticity, Branding, Current Affairs, Featured, Lifestyle, Marketing, Travel
Leave a comment
Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more
Posted in brand strategy, Case study, Current Affairs, identity, Marketing, Retail, Uncategorized
Comments Off
Watching this Cisco video on the Internet of Everything sparked a flurry of ideas and a bit of daydreaming. Take a moment to watch it yourself.
Intriguing, yes? The waking up of everything. An interesting debate could take place around the idea that the Internet will wake thin... read more
Posted in Current Affairs, experience design, Featured, Innovation, Marketing, Pop Culture, Something Cool, Sustainability, Technology, Trends
Comments Off
Call me crazy, but there seems to be a trend happening here. Did anyone else notice the Super Bowl games of the last two years have actually been competitive? And have you noticed the other trend, the commercials are less than impressive in comparison to years past?
Maybe my a... read more
Posted in Celebrity Brands, Current Affairs, Featured, Marketing, Pop Culture, Sports, Television
Tagged Audi, Budweiser, Chysler, Clydesdales, Coca-Cola, Dodge Ram, GoDaddy, Sketchers
1 Comment
"Massholes."
The term was shared with us when we started working with Schwinn many years back. It's used to describe a brand when they move into mass retailers and, while we were amused by it at first, we ultimately found the message it sends a bit sad. Upon further thought, w... read more
Posted in Conferences, Current Affairs, Design, experience design, Health and Wellness, Lifestyle, Pop Culture, Retail, Sports
Tagged Bike friendly, Grand Performance, Interbike, John Burke, Trek, Varsity Bike
2 Comments
