Category Archives: Contest



WARNING. If you're not into radical ideas, don't read this. It may make you angry and if you start to agree with it you may be labeled a radical thinker. You've been warned. A fair time back we started to notice traditionally corporate ideology applied to government entitie... read more  

Posted in Branding, Contest, experience design, Innovation, Naming, Research, Sustainability, Things to know | Tagged , , , , , , , | 1 Comment



When does a brand really become a brand? For instance, when Google started, got investors, had a name and only 15 people knew it existed, was it a brand? Or when Mark Zuckerberg passed his concept around to his college friends and they started using it, was Facebook a brand? ... read more  

Posted in brand strategy, Contest, identity, Intellectual Property, Technology | Comments Off



From the oracle that is Wikipedia: Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.At first, the crowdsourcing trend may appear to be cool. Democratic, uni... read more  

Posted in Branding, Contest, Design, Marketing, Process, Social media, Trends, Web/Tech, Weblogs | Tagged , , , , , | Comments Off



Capsule's Creative Partner Brian Adducci is an extremely talented dude, and pretty much the most humble guy you'll ever meet. Look at him. A down to earth, Italian-American-Minnesotan guy who enjoys creating, avoiding vegetables (especially celery), his family, flying hi... read more  

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Congratulations Kerstin Strom! Your comment was selected by a random number generator to win. I'll be emailing you shortly for your contact details - and sending your copy of Design Matters // Packaging by Capsule's Aaron Keller and Brian Adducci.Keep visiting for another... read more  

Posted in Contest | 1 Comment