WARNING. If you're not into radical ideas, don't read this.
It may make you angry and if you start to agree with it you may be labeled a radical thinker. You've been warned.
A fair time back we started to notice traditionally corporate ideology applied to government entitie... read more
Posted in Branding, Contest, experience design, Innovation, Naming, Research, Sustainability, Things to know
Tagged brand strategy, city, economics, government, ideas, identity, radical, strategy
When does a brand really become a brand?
For instance, when Google started, got investors, had a name and only 15 people knew it existed, was it a brand? Or when Mark Zuckerberg passed his concept around to his college friends and they started using it, was Facebook a brand? ... read more
Capsule's Creative Partner Brian Adducci is an extremely talented dude, and pretty much the most humble guy you'll ever meet. Look at him. A down to earth, Italian-American-Minnesotan guy who enjoys creating, avoiding vegetables (especially celery), his family, flying hi... read more
Congratulations Kerstin Strom! Your comment was selected by a random number generator to win. I'll be emailing you shortly for your contact details - and sending your copy of Design Matters // Packaging by Capsule's Aaron Keller and Brian Adducci.Keep visiting for another... read more