Category Archives: Branding
We romanticize certain cities because of the size, history and the "new to us" feeling we get when we visit them. New York is one of these cities and is a destination where my travels are required for clients and prospects. It is also a city I find more interesting in my mind's... read more
Posted in Authenticity, Branding, Current Affairs, Featured, Lifestyle, Marketing, Travel
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Can it be? I don’t want to jinx it. The forecast says 70 degrees and sunny on Friday. But we just had a snow storm (thanks, Minnesota) a couple nights ago. Aw shucks. I’m going to take a stand and declare that spring has arrived. As such, I present to you a reflection on flow... read more
Posted in Branding, Design, Marketing, Something Cool, Things to know
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Some families of products are more prone to thoughtful package design than others. Food, alcohol, coffee, electronics and cosmetic products dominate Pinterest boards and blogs. I'm not embarrassed to say that often, I’ll buy one tube of lipstick or one bottle of whiskey or one ... read more
Posted in Branding, Design, Featured, Food and Drink, From The Interns, Innovation, Packaging, Something Cool, Trends
Tagged alcohol, coffee, commodities, cosmetics, design, electronics, engaging, food, packaging, thoughtful, toothpaste, trend
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On Thanksgiving we celebrate thanks. On Christmas we celebrate joy. On New Year's Day we celebrate a fresh start. On Independence Day we celebrate pride. Today, we celebrate love. But even on this day devoted to love, many conversations take place suggesting the need for celebrat... read more
Posted in Brand yourself, Branding, Design, Lifestyle, Marketing, Pop Culture
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Well, if you haven't heard, the BMA has asked me to discuss the subject of Brandless to Badass. The Business Marketing Association has been a credible, professional and impressive organization for a number of years. This should be interesting.
The discussion will start with wh... read more
Posted in brand strategy, Brand yourself, Branding, Event, Featured, Shameless Promotion
Tagged Business Marketing Association
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