Rice: filling, satisfying, a staple food. Simple Seed: organic, interesting, delicious.
Gulf Pacific Rice was already committed to sustainable practices in product production for two decades when they added to their melody of milled, imported and flavored rice.
Treading l... read more
Posted in Authenticity, brand strategy, Branding, Client, Design, Food and Drink, Health and Wellness, Naming, Packaging, Shameless Promotion, Sustainability, Uncategorized
I went for a run around Lake Harriet yesterday, and the trails were full of people sporting shirts, jackets and hats with a familiar bright orange, butterfly-shaped icon. Most of these people were on a leisurely walk, likely because they were nursing sore legs—a product of rece... read more
Leading a category requires a revolutionary attitude, the courage to explore the unknown and commitment to advancement.
Edens is one of the nation's leaders in retail real estate. They had steadily been building up their brand for nearly four decades when they approached Capsu... read more
He came by to visit with our group and rode the first day of our SmartWool trek to the Outdoor Retailer Show.
He was quiet. Seemed like a nice guy. There was something funny about him, though. He was human.
He wasn't evil. He also wasn't a superhero. He was just a guy talki... read more