Category Archives: Branding



Are you wearing an old icon? Are you redefining the category but using old visual language? Icons are sometimes precise reductions of logos, used to identify a brand in a complex and condensed environment. In other cases, icons are replacements for words. These situations are... read more  

Posted in Branding, Design, Featured, identity, Innovation, Intellectual Property, Trends, Uncategorized, Web/Tech | Leave a comment



Spring is just around the corner and with it brings fresh beginnings and rebrands of all shapes and sizes. Join us next Thursday, March 13 at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a discussion wit... read more  

Posted in Branding, Client, Featured, identity, Think + Link, Uncategorized | Comments Off



Capsule is proud to announce our contribution to the new brand strategy and identity for Thrivent's national community. Thrivent Financial just unveiled the new look of their organization. This rebrand serves as a way to express their growth and the recent shift and changes ma... read more  

Posted in brand strategy, Branding, Client, Design, identity, Logos, Uncategorized | Comments Off






If you've never been to Austin, it is worth the trip. If you run and you’ve never been to The Running Event, it is double worth the trip. If you're athletic, enjoy being around people and enjoy really good food, it is triple worth the trip to Austin and The Running Event. He... read more  

Posted in Authenticity, Branding, Lifestyle, Packaging, Social media, Something Cool, Sustainability, Uncategorized | Comments Off