Category Archives: brand strategy
Mergers do not typically happen between equal brands. Even though the media coverage, key messages and internal announcements from many past mergers have tried to tell us, the brand consuming public, that two companies are joining to optimize mutual strengths, this is never reall... read more
Posted in brand strategy, Case study, Current Affairs, identity, Marketing, Retail, Uncategorized
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Well, if you haven't heard, the BMA has asked me to discuss the subject of Brandless to Badass. The Business Marketing Association has been a credible, professional and impressive organization for a number of years. This should be interesting.
The discussion will start with wh... read more
Posted in brand strategy, Brand yourself, Branding, Event, Featured, Shameless Promotion
Tagged Business Marketing Association
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We were reminded of a historical and slightly hysterical construct recently—the windshield perspective on brand identity design. You've seen it but may not have noticed, it's when a logo is designed in an arch much like an automobile windshield. Kellogg's does this with most of... read more
Posted in brand strategy, Brand yourself, Branding, Conferences, Design, Featured, Food and Drink, Lifestyle, Logos, Packaging, Pop Culture, Uncategorized
Tagged Brand Packaging, Kellogg's, Packaging That Sells
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+ Brand Insistence: Where There Are No Substitutes
+ Do you know Yves Béhar's 7 Principles of Holistic Product Design?
+ Why Boredom is Good for Your Creativity
+ Capsule loves the New Victory Badge from Victory Motorcycles.
+ A DIY Machine that Prints 3D Customiz... read more
Posted in brand strategy, Branding, Current Affairs, Design, Social media
Tagged Brand Insistence, Bruce Mau, Creativity, Holistic Design, Victory Motorcycles
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The Food Marketing Institute is a show blending food packaging equipment, food innovations, ingredients and plenty of people who are interested in a conversation with Capsule. We discovered a number of interesting innovations and other amusements in our wanderings. The following ... read more
Posted in Alcohol, brand strategy, Branding, Design, Food and Drink, Health and Wellness, Innovation, Lifestyle, Packaging, Research, Retail, Technology
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