... started with an ideation culture.
We were once commissioned with the task of translating "Innovate Like Edison" and then asked to present it to the Product Development Management Association (PDMA). We found it to be an interesting task and ... read more
Posted in Book Review, Design, experience design, Innovation, Process, Research, Something Cool, Trends, Web/Tech
Tagged Apple, edison, enron, ideation, innovation, steve jobs
"Game changing" is a big phrase and often abused by inventors, brands and others who say something is greater than it is, think Segway. The book "Born to run" tells the story of a tribe of ultra runners in Mexico. The book exposes brands, reveals the real running human condition ... read more