What defines a dealer vs a retailer?
A John Deere dealer group called Nortrax approached Capsule to have us design an identity and visual language for their expanding brand of John Deere dealer. The effort started in the typical fashion but quickly evolved into a large variety... read more
Posted in Automobile industry, Branding, Case study, experience design, Retail, Uncategorized
Tagged b2b, branding, dealer, experience design, john deere, marketing, retail