Category Archives: Automobile industry


What defines a dealer vs a retailer? A John Deere dealer group called Nortrax approached Capsule to have us design an identity and visual language for their expanding brand of John Deere dealer. The effort started in the typical fashion but quickly evolved into a large variety... read more  

Posted in Automobile industry, Branding, Case study, experience design, Retail, Uncategorized | Tagged , , , , , , | Comments Off



Following hot on the heels of his recent Twitter q+a session, Toyota USA's COO Jim Lentz is opening up to questions via Digg. Submit your question here, and those that get the most votes/Diggs will be asked. I'm curious to see how people use this forum, which allows more ... read more  

Posted in Automobile industry, Branding, Social media, Web/Tech | Comments Off



Toyota has long enjoyed a stellar reputation of reliability, quality and value. Until recently, its brand had only been strengthened by the dilapidation of the U.S. car industry, and Interbrand ranked it eighth on the list of the world's strongest brands of 2009. Indeed, when... read more  

Posted in Automobile industry, Branding, Case study, Crisis, Public relations, Social media | Comments Off