Walter Isaacson has recently written a door stopper of a book on Steve Jobs (this is a good thing). If you haven’t seen it or heard about it, then you’re either not human or stuck under a refrigerator in a small NY efficiency. As for the rest of you who have it crushing some other pathetic 100 page book on your bed stand, but haven’t read it yet — we strongly recommend you do. Here are some of our observations from the book and reasons you should read it.
1. If you have any fascination with the design process, this is a life story surrounding a believer in the power of design.
2. When you start to wonder if corporate executives cry enough (excluding when they are being hauled away by the SEC), then you should read this and tally the number times and number of people who cry.
3. If you’re feeling a bit out of touch with the history of great swear words and when to use them, this book also has plenty to pique your interests.
4. If you still think Mircosoft, Dell or HP are the dominant players in technology, you really need to read this book. It changes your perspective on a number of brands in the technology world.
5. If you’ve said to yourself, “self, what’s with these Apple people, why are they so fanatical and cultish?” This is a good book to see inside the minds of the people who designed the Apple cult.
If you’re not an Apple fanatic you’ll at least know your friend who is a bit better. If you are a believer, this book will offer some alarming moments and some rewarding thoughts on why Apple has made such an impact on our collective lives.
We at Capsule would like to thank both Steve Jobs for taking the typography class in college and the professor who taught the class. Your influence changed the landscape of design with just one student.
Enjoy the reading.