Logo Design Love is talking about the logos designed by Sol Sender and his team for the 2008 Obama campaign. Seeing those that didn't make the cut is fascinating once you've lived through the election and have the power of hindsight. Regardless of political alliances, most would admit that the final logo chosen was pretty powerful in its simplicity and its symbolism. Sender agrees: "For me personally, this was always the one."
The others also played on the 'O' in Obama and the year of the campaign.
Sender's now landed himself a strategist gig at VSA Partners – head over to see an interview with him discussing the design process.