The world of social has many moving parts — analytics, tools, tactics and counter-revolutions — and it’s impossible to deny the role social media will have in our lives going forward. These tools have been tremendous for our firm. We have found opportunities to work nationally and even internationally because of our social network. We've advised clients on these social media options and (more importantly) we’ve pushed the idea of design thinking into social media. One of our practices in the area of design thinking comes from Lo...
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Are you wearing an old icon? Are you redefining the category but using old visual language? Icons are sometimes precise reductions of logos, used to identify a brand in a complex and condensed environment. In other cases, icons are replacements for words. These situations are usually where space is limited or the design leadership has discovered how people consume content -- visuals first, words second. My email header is a great example of icons designed for the interface in Outlook: Take a moment and step back and look at what mes...
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Join us on Thursday, April 17th at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a conversation with Uri, President of the N Group, which holds The World Database of Innovation and Innovators International amongst other companies. About Uri Neren Innovators International is a private collaboration of the "Chief Innovation Officers" from 50 of the world's most innovative corporations who gather to solve their biggest innovation challenges. The World Database of I...
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Capsule is in the market for a graphic design intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Let it be known that this position is not for the faint of heart. Inside the Capsule, you will encounter a strong-willed, strong-humored gang of design enthusiasts, (sometimes) heart-stopping deadlines and (always) sky-high expectations. Be prepared to work hard, learn hard, and maybe even have some (lots of) fun along the way. Full description of the position availa...
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Mark Bergen from the University of Minnesota Carlson School put it this way, “marketing is applied economics and applied social sciences.” We know economics has a spectacular amount more mathematics involved, but it still comes down to Harry Truman's quote "give me a one-handed economist." And the social sciences certainly instills confidence through better understanding of human behaviors, but still lacks any absolute certainty as we are humans observing humans (if only we could commission a study to have gorillas observe and re...
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