Depending on how you look at it, “Big Data” is either a blessing or a curse. Some organizations see it as a daunting challenge to their ability to analyze and understand it. Others see it as key to new insights, cures, solutions and advances.
But that’s the crux of Big Data, isn’t it? No, not whether you view it negatively or positively, but literally how you look at it. Big Data is meaningless unless it can be analyzed and interpreted. For management to do that, they need to be able to easily interpret it and draw conclusions f... experience more
There's a lot of momentum behind design thinking today and a lot of appreciation from this community for all the interest. But, as in all movements, there are distractions and unworthy detours. Here's one we'd like to open up for discussion.
Parking meters and the technological revolution.
We have been witness, in all our travels, to a wide variety of parking meter solutions. In Seattle, you are required to print a sticky back label and apply it to your car window. In San Francisco, drivers pay by credit card, phone app or prepaid pa... experience more
Spring is just around the corner and with it brings fresh beginnings and rebrands of all shapes and sizes.
Join us next Thursday, March 13 at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a discussion with Kari Palmer, Director of Marketing at Schuler Shoes as she talks about Schuler's recent rebrand and partnership with Capsule on the revitalization of a 125-year-old company.
About Kari Palmer
Kari Palmer is the Marketing Director at Schuler Shoes / New B... experience more
Capsule is proud to announce our contribution to the new brand strategy and identity for Thrivent's national community.
Thrivent Financial just unveiled the new look of their organization. This rebrand serves as a way to express their growth and the recent shift and changes made in their daily operations. Thrivent approached Capsule with this initiative because of our ability to help organizations navigate change in a thoughtful and compelling way.
Thrivent Financial strives to serve members and society by guiding both to be wise wit... experience more
Capsule is seeking a creative, passionate and innovative design thinker. We are looking for someone with 1-3 years of experience in brand strategy, design thinking or related disciplines. This individual will assist on a variety of projects including brand strategy, research and communications planning for Capsule clients.
The Junior Brand Strategist is an integral member of our team and a key to brand strategy analysis work with clients. He or she works with the Account Managers and Managing Principal to provide solid branding and ma... experience more